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1. Thinking about the claim overall, which of the following best describes your feelings about it?
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2. How unique is the claim?
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3. How believable is the claim?
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4. How different is the claim from existing claims?
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5. Does the claim provide too much information, too little information, or the right amount of information?
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6. How relevant is the claim to your wants and needs?
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7. If the product were available today, how likely would you be to buy the product based on the claim?
8. In your own words, what is the main message of the claim?