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1. When was the last time you used this product category?
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2. What words first come to mind when you think of our brand?
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3. How important is price when considering a product category purchase?
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4. How important is quality when considering a product category purchase?
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5. How important is design when considering a product category purchase?
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6. How well does our brand perform on price?
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7. How well does our brand perform on quality?
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8. How well does our brand perform on design?