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1. When was the last time you used this product category?
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2. What words first come to mind when you think of our brand?
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3. How unique is our brand?
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4. How innovative is our brand?
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5. How exciting is our brand?
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6. How honest is our brand?
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7. How popular is our brand?
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8. How reliable is our brand?
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9. How cheerful is our brand?
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10. How much is our brand for a person like you?